[email to Wrapid where I et at lunchtime today. ]
Hi,
I just ate in your York store, loved the concept and the branding but the food was not up to scratch. I nearly wrote on the “now you’ve eaten tell us if we can be beaten” wall but it was so full of positive messages (apparently mostly from teenage girls) that I didn’t want to be the curmudgeonly one! Love the idea of that wall though!
My girlfriend and I had chicken fajita wraps. Our expectations had been raised by “The best Mexican food north of Cancun” (a bold claim unlikely to get support from anyone from L.A. or New York) and the use of the words “world gourmet” on the branding. The experience fell somewhat short of the expectation.
The filling had settled at one end of the wrap, leaving us the joyless task of munching through half the wrap getting only baked tortilla, an experience reminiscent of cracker-eating contests.
When we started to reach the filling, the experience began with limpid steamed chicken and mysterious ooze, and eventually led on to some acceptably spicy filling containing some flavour. This was NOT gourmet food and was a far cry from the best Mexican food north of the River Ouse[1], let alone of Cancun[2].
I hope that these problems are local to York and are only temporary due to the recently-opened store. I will be back as my interest was piqued by the pizza wraps on offer. I hope it’s a better experience!
Regards,
Steve Carter
[1] For better Mexican food in York, See:
[2] Go to New York or L.A. Visit Chipotle. Then re-assess your claims regarding “gourmet” and “best”.
5 comments so far...
“We have brought our favourite flavours from all five continents…”
Five? I understood there were seven: Asia, Africa, North America, South America, Antarctica, Europe, and Australia (Oceania).
Now, if we assume they mean land masses, rather than continents that leaves Asia, Africa, America, Eurasia and Antarctica.
I don’t see their Antarctic offerings on the menu.
Coming on to the menu, that lists:
Mexico - S.America
Asia - Asia
Carribbean - N.America
India - Asia
Mediterranian - Europe
Lebanon - Europe or Asia depending how you look at it (it is also on the Mediterranian)
Portugal - Europe
Thereby covering only FOUR continents, unless their ‘all five’ model is the landmass one in which case only THREE are represented.
So it should say:
“We have brought our favourite flavours from three out of our five arbitrarily chosen continents…”
And that’s only a single part-sentence.
Nor their African offerings.
Damn, I hoped I could get away with this without looking like an idiot, but unfortunately it made you look like an idiot so I will have to come clean and say that ad first I posted a link to the wrong company http://www.wrapitup.co.uk/ wot is wot Stu is on about.
http://www.wrapitup.co.uk/ are probably really tasty. When they responded to my email they invited me to try one of their wraps next time I’m in London town.
Ooops.
I expect their pemmican burgers are great
You should write to wrapitup and point out that while their wraps are probably really tasty, their geography is shit.
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